Road safety should have nothing short of national importance in our country. Thousands of people lose their lives on the roads every year. To highlight the problem, address it and educate road users on the importance of road safety, many automakers have started running initiatives. One such campaign is the India Road Safety Mission (IRSM), a nationwide initiative jointly undertaken by India’s largest carmaker Maruti Suzuki India Ltd and one of India’s predominant media houses, Times Now.