Cafe Coffee Day founder V G Siddhartha committed suicide by jumping off into the Netravati river in Karnataka. His body was found by some fishermen after 36 hours of intense research. Siddhartha had been missing since Monday which sparked speculations of him attempting suicide. VG Siddhartha was also the son-in-law of the former Karnataka chief minister and Maharashtra Governor S M Krishna.

What draws the attention towards mental health and mental well-being was the letter he wrote on July 27 to the board and employees of Cafe Coffee Day. In the letter, he addressed his financial troubles and spoke about the income-tax department security he faced in 2017. He sought an apology from the people who put their trust in him and said that despite his best efforts, he could not create a profitable business model. His letter read, "After 37 years, with a strong commitment to hard work, having directly created 30,000 jobs in our companies and their subsidiaries, as well as another 20,000 jobs in technology companies where I have been a large shareholder since its founding. I have failed to create the right profitable business model despite my best efforts. I would like to say I gave it my all. I am very sorry to let down all the people that put their trust in me."