Micromax rejigs brand, unveils Canvas 6 and Canvas 6 pro

New Delhi Geared up to take the top slot as an integrated devices and services company in India domestic electronics player Micromax Informatics Ltd on Wednesday refreshed its corporate brand and product strategy with the launch of ldquoMicromax 30rdquoExtending its portfolio of smartphones Micromax on Wednesday released 16 new smartphones with onus on new flagship devices Canvas 6 and Canvas 6 pro Photo IANSThe company unveiled a new brand identity with the launch of its new logo and brand philosophy ldquoNuts Guts Gloryrdquo while unveiling a portfolio of 19 new smart devices including smartphones tablets and LED TVs with flagship smartphones Canvas 6 and Canvas 6 ProBoth the devices priced at Rs13999 are available for prebooking on Micromax online store from WednesdayMicromax announced 16 new product additions to its smartphone portfolio Micromax will also make available a host of services that are integrated as ldquoAROUNDrdquo on the new devicesWith ldquoAROUNDrdquo a user can use the single sign to access any service as well as pay for it using the native wallet to complete experienceldquoThe new product portfolio aims at enabling users to have a seamless experience in finding solution for their needs across different categories and varied price pointsrdquo Shubhajit Sen chief marketing officer Micromax Informatics told reporters hereCanvas 6 is Micromaxrsquos first smartphone to sport a finger print scanner and has a full metal body combined with 13megapixel front and 8megapixel rear cameraIt has a 3GB RAM 32GB onboard memory 55inch full highdefinition display with a 3000 mAh battery and is powered by MediaTek octacore processorMicromax also unveiled its new logo for Micromax 30 brand strategy Photo IANSCanvas 6 Pro device is a performance beast with a 4G RAM and also the first Indian smartphone to run on a 2GHz octacore MediaTek Helio MT6795m processorIt also has a 55inch full highdefinition display and a 3000 mAh battery but the onboard memory is reduced to 16 GBMicromax further ramped up its 4G tablet portfolio by announcing two new tablets P810 and P710 with a screen size of 8inch and 7inch respectivelyMicromax also gave a sneak preview of new range of Smart LED TVs in 50inch and 40inch categoryThe company also announced its aim to be the first Indian company to build a complete services ecosystem to complement the seamless experience of over 100 million connected devices by end of 2017ldquoWe are proud to be the first Indian brand to be in the top 10 brands globally and today we embark on our journey to be among the top five players in the world With our aim of achieving 100 million connected devices in the next two years we want to make Micromax consolidate our leadership position in overseas markets we are present in as well as enter new marketsrdquo Rahul Sharma cofounder Micromax Informatics told reportersMeanwhile Vikas Jain cofounder of Micromax Informatics said the key focus is to 100 percent Make in IndialdquoWith a functional plant in Rudrapur Uttarakhand we are now looking at adding three more plants with an investment of Rs300 crore as well as creating job opportunities for over 10000 people by 2017rdquo he addedThe company is aiming to have functional manufacturing units in Telangana Madhya Pradesh and Rajasthan by 2017