The holy month of Shravan is starting from August 7 and during this auspicious season, there are many occasions to wear the traditional nine-yard saree. As it’s cumbersome and not everyone can master the art of draping it, city shops sellu00a0readymade nine yard sarees as well as Navwari sarees.

Shrikant Shalghar, owner of the 50-year-old Shalghar Saree Shop, says, “The demand for traditional sarees is maximum during this period as a lot of festivals are celebrated during this season. Girls like to dress in a traditional manner during the holy month or on special occasions.”