Thirty-two-year-old Priya Krishnan Das may have studied literature and management but the art championships she won in school and college and her passion for handicrafts and art were at the back of her mind, always. Last year, the Mumbai-based Das quit her job as an Human Resource professional, and began to pursue art, vigorously. Soon, there was no place at her home to store her works. This year, after her best friend suggested that she could earn money from her art that accumulated over months, she set up Purple Soul in August.