People's everyday pleasures, such as listening to music and drinking coffee, can impact a person's brain activity in ways that improve cognitive performance, including tasks requiring concentration and memory, a new study has shown.

This is the finding of a new US-based NYU Tandon School of Engineering study involving MINDWATCH, a revolutionary brain-monitoring technology. MINDWATCH is an algorithm that analyses a person's brain activity from data collected via any wearable device that can monitor electrodermal activity (EDA).