When Dharan Shah (25) went on trips abroad he would mostly end up stocking up on shoes to bring back home. “I wondered why options were scarce in India. When I would return home, I would visit every shop, in every price range, and discovered there is a huge gap in this market. Even big brands sent their mediocre products to India. After having been to shops in the United States, I found none of the same designs here,” says Shah. This led him to start AurumCo on December 5, 2012.

The Duke, a design to wear for special occasions