It&rsquo;s time to earmark your calendars for the pop-up sale at Bliss that will feature Yes Yes Why Not, Quirkbox, Eco Corner and Spyra. With all the rollicking fun and tingling quirk around, we scoped in on at a neighbouring design store of the chic hub wondering what ticked it on in the first place. <img alt="" src="http://images.mid-day.com/2013/jun/pencils.jpg" style="width: 500px; height: 364px;" /> Namrata Mody, one of the owners of Yes Yes Why Not (in Devanagari script, mind it!), chats it up, &ldquo;The design label was born nine years back when two friends (a copywriter and an art director) got sick of their bosses and decided to be their own. What started-off as a specialist communication design studio, is now a beehive of creative talent that houses illustrators, designers, writers, madcaps, noisy cats and humble folk committed to the &lsquo;lost art of having fun&rsquo;.&rdquo; <img alt="" src="http://images.mid-day.com/2013/jun/Tapan-Mody-aka-Pappa.jpg" style="width: 500px; height: 442px;" /> Tapan Mody From The Marriott Group of Hotels to Filmfare awards, the label with their disdain of authority have surely left a mark in the right places. Mody relates that the disturbing memory of a hierarchical structure has compelled them to have no designations and refer to themselves as a &ldquo;democratic family&rdquo; where each member is an &ldquo;owner&rdquo;. Free flowing and crazy are their range of products, which they feel that &ldquo;after whistling through the advertising jungle&rdquo; cannot be well pinned down under one category, after all.u00a0 <img alt="" src="http://images.mid-day.com/2013/jun/NamrataMody.jpg" style="width: 500px; height: 582px;" /> Namrata Mody Post mulling over the designs for at least four years, they set shop of the outcome of their creative capers as eight products -- handpainted munshi tables, OCD screen guards, bottle lamps (both natural as well as hand-painted), Y Tees, mommade, happie wrappies, paste its and khandani pillows. <img alt="" src="http://images.mid-day.com/2013/jun/laptop-covers.jpg" style="width: 500px; height: 268px;" /> &ldquo;The pillows are our especially gregarious looking fellows, just the kind of eating and burping families we are fond of! No doubt, the well-researched products are slowly creating a unique buzz of their own, that are indeed &lsquo;homegrown&rsquo;, produced, manufactured, researched, destroyed, damaged, in-house with able support from a team of well-honed professionals in related fields,&rdquo; says Mody. <img alt="" src="http://images.mid-day.com/2013/jun/table_1.jpg" style="width: 500px; height: 413px;" /> Products by Yes Yes Why Not <img alt="" src="http://images.mid-day.com/2013/jun/customised-lamps.jpg" style="width: 500px; height: 669px;" /> <h2 class="footer_style"> From: June 28 to July 3 At: Plot Number 180, Aram Nagar Part 1, Fisheries University Road, 7 Bungalows, Versova, Andheri (W). Log on to: www.facebook.com/events/592642064099649/?ref=22u00a0</h2>

Head to Bliss this Friday to bag some quirky products that are not only a rage these days but handy too. Plus, The Guide gets chatty with the newest kid on the block, Yes Yes Why Not and finds out about the upcoming buzz

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