When designer Sonia Mehra saw her sister and friend having an agonising time deciding what to buy for a wedding, especially when everything they liked for the one-time occasion was extremely expensive, they hit upon the idea of Dial A Dress. “I wanted to give a solution and offer services where I could replace the angst of people with joy and so, decided on this concept of saree and dress rentals,” explains Mehra.

Save that cash
Everyone thinks twice before spending exorbitant amounts on designer sarees, especially when they intend to wear it for a day. Dial A Dress makes available designer clothes, which can be rented, hence saving a lot of money. “People are warming up to the idea of renting sarees.