Virasat Pune is a people’s movement for sustainable heritage conservation. It is an initiative of Janwani, a social wing of the Mahratta Chamber Of Commerce Industries and Agriculture (MCCIA). Since 2011, the movement has been helping people collaborate in order to imagine, inspire and implement public-private partnership projects for heritage conservation.

The Heritage Week was started in April 2012 to commemorate World Heritage Day (April 18). However, its objective was to spread awareness, render greater visibility to the legacy of Pune and create opportunities for people to engage with their natural and cultural environment.