Tata Motors has launched the anticipated Tata Hexa at Rs 11.99 lakh (ex-showroom Delhi). Bookings for the Hexa began in November last year and since then it has gained a lot of attention. To an untrained eye, the Hexa looks very similar to the Aria crossover, which the home-grown automaker launched a few years ago. But in truth, Tata Motors has overhauled the original recipe of the Aria from every conceivable angle to transform it into an intriguing option against its main rivals - the Mahindra XUV500 and Toyota Innova Crysta.