School Cinema, an Edumedia venture, has been producing and screening films since 2010. The group currently screens their films — which cover topics ranging from puberty to corruption — in 350 schools across the country as part of the curriculum.

But this summer, they decided to set up a film board in the city. “This is our way of giving back to a medium that has served us so well for so many years,” explains Tabassum Modi, executive director, Edumedia. Apart from promoting a market for short films, Modi also hopes that setting up the board will help improve the content children are exposed to these days.