The Red Turtle will read to you now

Updated On: 13 February, 2013 06:04 PM IST | | Fiona Fernandez

After reading this, children, parents and teachers might want to clear space on their bookshelves. 75-year-old publishing house, Rupa & Co, launch their children's imprint today, with five diverse titles. Fiona Fernandez caught up with its Managing Director, Kapish Mehra, who is excited about being a part of India's children's publishing sector

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Why did Rupa & Co decide to launch its children’s imprint in its 75th year, and not earlier?
We were hoping to launch this for a while now. We were in the process of identifying resources — editorial and otherwise, putting ideas into order. We thought that this would be a good time to commemorate the journey so far. It’s also got to do with the maturing of this market. We felt the time was right to enter. Besides, earlier, Indian children read only international titles. But now. with increasing readership, there is a serious audience to read Indian stories too. We felt that Rupa & Co would be able to do justice in providing the very best for Indian children readers.