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Tight and lovely

First, they said you should have a white vagina. And now, an ad campaign for a herbal gel tells you how to keep it tight, too. SUNDAY MiD DAY delves into Indian society's disturbing obsession with virginal women, and wonders when having a 'tight', '18 year-old' vagina began to epitomise the sexual empowerment of women

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It was always going to be a momentous week for Indian women, when Mary Kom from Manipur became the first-ever Indian woman (and mother of two, to boot) to win a bronze medal in boxing at the London Olympics. ‘Let me jump into the fray,’ is what we imagine Celina Jaitley, best known for championing gay rights when she wasn’t acting in a few forgettable films, must have thought. Why else would she suddenly shift focus to women instead, and lend her credentials to a campaign that launched 18 Again, a ‘vaginal tightening cream’?

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