For over 50 years, Karol Bagh Saree House has been known for its elegant sari collection. So when their pallus began to give ma-behen gaalis, we decided to find out if profanity is the latest fashion trend

We caught up with Sanya Dhir, brand director of Go Jawaani, the latest extension under the New Delhi-based sari brand tou00a0 talk about what makes a sari modern.

Who is Go Jawaani's target audience?
At Go Jawaani we are attempting to break the prevailing myth that the sari is only meant to be worn at weddings and by traditional women.u00a0 Our main focus is to create a strong lifestyle brand that can compete with some of the best global youth brands like Zara, so that youngsters may warm up to the idea of wearing a sari more often. Our target therefore is the modern woman who wants to exude power, grace and elegance. We want young college goers to see the sari as a fun, feminine wardrobe option. We want working women to feel like they own the meeting room when they enter in a sari, without associating it with a cumbersome draping process. In fact, we want New Yorkers to wear the sari when they want to step out in style.