There's a golden rule among all start-ups — find a niche, and you can always build a business around it. But what if you don't? we guess, you try to make the niche, even more niche. And, that's what Cooliyo, a free app available for Android phones, is all about.

 

Building on the popularity of products on e-commerce portals, Cooliyo allows you to select and buy products based on their popularity across e-commerce portals such as Flipkart.com, Amazon.in, Snapdeal.com, Jabong.com as well as several niche websites (no details on the same).