What will Mumbai be reading this year?

2012 brought radical developments with it in the book publishing industry Penguin India the largest publishing house has decided to make 200 oddtitles to be available as eBooks While on the same footing the ecommerce giant Amazon declared that Kindle stores are going to be launched offering over one million titles With the booming Indian publishing industry analysed to be growing at a heartening rate of 30 bookstores hope to vie for the readerrsquos attention in full throttle albeit with strategies of various kinds For purists there is always the Fort magnate Strand Book Stall the fantasyland of literary junkies While in conversation with the daughter of founder T Shanbag Vidya Virkar one is impressed by the 65year legacy that she bears She believes in an undiluted place that offers handpicked books offering promise and taste She feels that the physical entity of a book is seminal in forming an indispensable emotional and intellectual bond with the reader Virkar iterates that in a country like India which is the third largest publishing country in the Englishspeaking world choice becomes a question The philosophy of Strand is always to assist a reader in the journey of becoming a book connoisseur she maintains Undeterred by the growing popularity of online stores such as Flipkart that has managed to sell 750000 titles in a short span of two years Virkar labels it as a lsquotrendrsquo Childrsquos play For your regular dose of authors celebrity authors and celebrities Crossword is just the right converging point With their pervasive presence on the Mumbai map Crossword definitely leaves a mark of its own Kids seem to have brought in a change in emphasis with a deluge in demand for games toys and of course Childrenrsquos and Young Adult YA fiction The young teen category is witnessing a surge from budding capable authors and publishers that aim to persuade adolescent children to find food for thought in the ageold medium Support for the spine Thus Crossword expects a healthy 20 sales target from the upcoming genre while regional books have also managed to buoy up by an impressive 30 They also hope to add zing to the vibrant bookstores by focussing on different categories at different junctures giving one a new reason to visit the store Despite the online storm of discounts Kinjal Shah COO Crossword feels that they are anchored enough by their unmatched experience beckoning a new horde of customers to the store The bookstore chainrsquos loyalty program is a good indicator of their presence that boasts of 4 lakh followers that are privy to special privileges and offers Even at Landmark the usual mix of YA books Indian authors and excitingly womenrsquos fiction mdash fiction on women issues and by women authors mdash seem to be the first picks of the year The bookstore chain has a different outlook where they espouse themselves as a lsquoreading leisure and entertainment centrersquo Ashutosh Pandey COO Landmark astutely reflects that the twoandahalf decades of experience have brought in heaps of insights into customer trends He sagaciously puts that books were the prime source of leisure and entertainment for the Indian reader in the rsquo90s In between the lines One of the exciting features that Landmark aims to introduce in the coming year is enabling the customer to download books and music in case the store lacks it u00a0In the last decade or more he feels several other avenues of entertainment beyond books have sprouted up that have faced an immense support from the online and digital world Without a doubt then Landmark is the largest retailer of books games and music in India Their online presence is marked with the largest book catalogue as well as a Landmark ereader app As per their focus books still seem to occupy the centrestage although they hope to synergise the ldquooffline and online experiencerdquo where these media produce a collaborative experience For those in SoBo mdash think office goers young professionals and college students mdash Kitab Khana has emerged as a favoured quickbite hub With a projected growth of 2530 in the coming year it will focus on the usual suspects as well as refine their collection in Art and Architecture According to Kitab Khana their USP is its experiential dimension that is enhanced by a space that allows hot steaming coffees and riveting discussions Oxford Bookstores on the other hand feel as the pulse of the reader changes with every year constant upgrade in books and merchandise is essential Having an awardwinning online portal that has been in place for twelve years speaks for itself The famous Cha Bar and 92yearoldlegacy of the store perpetuate each other with oodles of panache chatter and variety With all this in tow the bookstore could definitely seem to be a welcoming place especially after the shindigs of New Yearrsquos Eve Be it the excitement of smelling a new book or the thrall of flicking the pages on your latest iPad itrsquos safe to predict that 2013rsquos resolution can border on that of being a couch potato of a different kind u00a0 Book these facts gtgtu00a0Flipkart has sold 750000 titles in India in a short span of two years gtgtu00a0India is the third largest publishing country in the Englishspeaking world gtgtu00a0Oxford Bookstorersquos first outlet in India was started in Kolkata 80 years ago on Park Street gtgtu00a0Strand Book Stallrsquos 700 sq feet space houses over a lakh titles gtgtu00a0Landmark claims to have Indiarsquos largest book catalogue as well as an ereader app gtgtu00a0Regional titles at Crossword have seen a surge of 30