Let's put this into perspective. The band has a song co-written by Britney Spears (Whiplash), another with Katy Perry (That's More Like It), an appearance by Pixie Lott (We Own the Night) and the lead singer happens to be dating a certain Justin Bieber. If that's not made in marketing heaven, what is?
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The music itself -- if anyone's still interested -- is forgettable in much the same way anything by Miley Cyrus usually is. Tracks like Hit the Lights and Outlaw try to sound grown-up, but may still appeal to tweens alone. Then again, that may be precisely the point of this whole exercise.

When The Sun Goes Down, Selena Gomez and The Scene, Universal, Rs 295. Available at leading music stores.