January 28 is observed as Data Privacy Day or Data Protection day in the United States, Canada, and 27 European countries. The objective is to to raise awareness and promote privacy and data protection best practices.

It began as an initiative to raise awareness among businesses as well as users about the importance of protecting the privacy of their personal information online, particularly in the context of social networking. Data Privacy Day promotes events and activities that stimulate the development of technology tools that promote individual control over personally identifiable information; encourage compliance with privacy laws and regulations; and create dialogues among stakeholders interested in advancing data protection and privacy.