Au00a0new study has revealed that women who base their self worth on their appearance tend to share more photos on social networking sites.

The results suggest that females identify more strongly with their image and appearance, and use Facebook as a platform to compete for attention. "The results suggest persistent differences in the behavior of men and women that result from a cultural focus on female image and appearance," said University at Buffalo researcher Michael A. Stefanone.

Among other things, the team looked at the amount of time subjects spent managing profiles, the number of photos they shared, the size of their online networks and how promiscuous they were in terms of "friending" behaviour.