How did Matrimony Directory come about?
Bharat Matrimony, which was set up in 1996, was actually toying with the idea of setting up an online directory to cater to the needs of wedding shoppers around three-four years ago. But everyone was reeling under the recession soon after, and the company was concentrating on the community-specific matrimony sites.u00a0Over time, we began to get feedback from our clients online, who wanted to streamline their wedding shopping experience. On July 12, we set up Matrimony Directory, which has 30,000 vendors listed in 20 categories (and 30 sub categories) of wedding-related services all over the country —wedding planners, caterers, beauticians, astrologers, bridal wear retailers and so on. We even have vendors offering ghodis and bandwallahs. The directory has a database with all their contact details, which engaged couples can refer to the moment they decide to take things ahead from the website.u00a0