The rehab business in India is mostly under-served, misinterpreted, and highly fragmented. Most rehabs are just involuntary de-addiction centres, run like jails where you are mostly sedated and caged. The rehab admission fee may range from free admissions (through NGOs) to 25,000, going up to 6,00,000 a month.

Zorba Wellness is India's first chain of rehab centres with two operational centres in Pune, two teams of destination therapy specialists, a flagship centre under construction in Mumbai (ready by January 2021), and four centres in the pipeline. The vision for 2021 is to have centres in Mumbai, Pune, New Delhi, Gurugram, Bangalore, Hyderabad, Chennai, and Kolkata. Asmara Investment is the investing company for Zorba Wellness.