The 'price' of sex has dropped to new record lows with an increasing number of women bed-hopping during dates, without expectations about long-term commitments, social psychologists have revealed. u00a0 More than 25 percent of young women are giving it up within the first week of dating, increasing the pressure on other women and changing the expectations of men, the report said. <table class="ae_noborder" cellspacing="2" cellpadding="2" width="200" align="left" border="0"> <tbody> <tr> <td><img alt="" src="/imagedata/2011/sep/couple1234.jpg" border="0" />u00a0</td></tr></tbody></table>"The price of sex is about how much one party has to do in order to entice the other into being sexual," the New York Post quoted Kathleen Vohs, of the University of Minnesota, who has authored several papers on 'sexual economics', as saying. u00a0 "It might mean buying her a drink or an engagement ring. These behaviors vary in how costly they are to the man, and that is how we quantify the price of sex," she added. u00a0 Researchers also found a full 30 percent of young men's sexual relationships involves just sex, and no romance -- no wooing, dating, goofy text messaging. u00a0 However, if sex continues to be cheap over the course of multiple relationships, it will only add to men's reluctance to commit, warns Mark Regnerus, a sociologist at the University of Texas at Austin. u00a0 "Sexual strategies for making men 'fall in love' typically backfire, because men don't often work like that," Regnerus says. u00a0 Thus, he says, its time for women to return the balance of sexual power in their favour by stop putting out. u00a0 If women collectively decided to cross their legs, the price of sex would soar and women would regain control of the 'meet market', he adds.

The 'price' of sex has dropped to new record lows with an increasing number of women bed-hopping during dates, without expectations about long-term commitments, social psychologists have revealed

'Price of sex hits all time low'

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'Price of sex hits all time low'

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