A noticeable shift is shaping how women approach romance today, especially in their dating life. The focus is moving away from grand gestures toward mutual effort and honest communication, influenced in part by strong K-drama characters and independent on-screen female leads. Observing the trend, dating app happn has christened this emerging shift as "No Saviour Season", a cultural trend where women are no longer drawn to rescue narratives, but to relationships built on understanding and equality. According to a recent survey by dating app, Indian women today prioritise emotional intelligence, effort, and mutual respect over outdated romantic ideals. Among Indian users, pop culture is also playing a visible role in this shift. Nearly 49 per cent say emotionally expressive characters influence what they find attractive, showing that reel love stories are quietly reframing real-life expectations. The idea of a strong yet emotionally aware partner is no longer niche; it’s becoming a widely appreciated standard in modern relationships. 62 per cent prefer a balanced mix of strength and emotional expression over traditionally dominant portrayals. At the same time, female leads are evolving too. 36 per cent resonate most with independent and emotionally strong women, signalling a growing rejection of outdated romance tropes. The days of waiting to be chosen or tolerating uneven effort are fading fast. In fact, accepting less than mutual effort (36 per cent) and waiting to be pursued (30 per cent) are among the most rejected dating narratives today. The “No Saviour Season” represents not giving up on love, but raising the standard. Not anti-romance, but pro-reciprocity. Even gestures of affection are being redefined. Grand declarations are taking a backseat to intentional effort: 34 per cent value acts that reflect mutual investment, while 31 per cent prefer meaningful conversations over performative displays. Romance, today, feels slower, and more emotionally literate. As K-dramas continue to dominate streaming queues, their emotional blueprint seems to be influencing something deeper: a generation of women raising the standard for what modern love should look like. Ahead of International Women’s Day, observed on March 8 every year, it’s clear that romance isn’t being rejected but being rewritten. Karima Ben Abdelmalek, CEO and President of the dating app, said, “What we’re seeing is a cultural recalibration of romance. Women are no longer drawn to intensity without intention. Emotional intelligence, equality, and mutual effort are becoming the true markers of attraction. At happn, we see users prioritising partners who feel aligned, not overpowering. ‘No Saviour Season’ captures that moment perfectly: love built on choice, not rescue.”
05 March,2026 01:39 PM IST | Mumbai | mid-day online correspondentHoli is all about colours, and it is also about spontaneity. There are tons of unexpected reunions at Holi parties, sudden plans, and colors flying through the air. "Bura na mano, Holi hai" describes the real essence of the day, but Indian daters think that, leaving everything aside, this free pass for the day should be slowly removed from the Holi narrative. In fact, according to a survey by Indian dating app, QuackQuack, nearly 48 per cent of young daters are embracing a consent-first interaction and dating style to counter the rampant use of "bura na mano" during this festival of colours. The app's Founder and CEO, Ravi Mittal, commented, "Respect matters more than spontaneity right now. Moreover, how we celebrate festivals reflects how society is evolving. Today's daters want fun without making others uncomfortable; consent is no longer perceived as a limitation but a necessity. Every year, we see new dating trends around every major festival; this year's trend shows how young daters are prioritizing trust, boundaries, and the comfort of their matches." The study was done among 11,000 daters ranging between 20 and 35 from metros, suburbs and rural parts of India. The findings are based on responses from dating app users active for six months or more. The survey examined dating behaviour around the festival and changing expectations. Colours, consent, and chemistry The biggest cultural shift noted this Holi is how attraction and attractiveness are being redefined. Grand gestures, impulsive messages, and spontaneous matching once dominated the festival of colors in the digital space, but now, slow and calculated connections and respectful behaviour carry a stronger emotional appeal. 33% of daters between 25 and 35 shared that matches who checked in on boundaries, comfort, and asked before moving on to deeper and more personal conversations were perceived as more emotionally mature and relationship material. 6 out of 10 users who met their match IRL at pre-Holi parties disclosed that they asked for consent before applying color. They also mentioned something very important: consent has moved from being a rule to a love language, and that makes a huge difference in how seeking permission is perceived. Verified vibes only Holi comes with slight safety concerns, especially for women. Whether it is unwanted interactions or bold advances, the survey report shows 6 in 10 women have felt unsafe IRL around this time. For the same reason, QuackQuack reports seeing a spike in traffic, with female users preferring online platforms over offline encounters. 38% of women from Tier 1, 2, and 3 cities said they prefer virtual dates over meeting in person during the festival of colors. Niharika (28) from Delhi said, "It's not like I don't trust my match, I don't trust the rest of the people on the street. Virtual dates are my go-to around this time of the year. It keeps me connected to my match, and I don't need to compromise on my safety either." Festival of soft launches From the festival of color to the festival of soft launches, Holi has come a long way. 28% of daters between 20 and 30 shared that they skipped Valentine's Day and picked Holi as the perfect time to soft-launch their relationship in a more desi style. Healing Holi-ng Gen Z and Millennial daters from metros and suburbs are looking at the festival not only as a celebration but also as an emotional reset point. Unlike a few years ago, when Holi was about random flirting and catching fleeting emotions, 31% of daters are using the occasion to consciously let go of past baggage and build intentional connections with matches who show long-term potential.
02 March,2026 04:01 PM IST | Mumbai | mid-day online correspondentArtificial Intelligence (AI) is not just being used for emails or tasks at work anymore it’s now coming into the bedrooms and relationships of many Indians. A recent study conducted by extramarital dating app Gleeden, made by women for women, in association with IPSOS, has shown that 49 per cent of Indians have had at least one occasion where they chose to be sexually intimate with an AI rather than have physical sex with their partner; however, 65 per cent still believe that erotic interactions with AI is cheating. The study surveyed a sample of 1,500 individuals from both tier 1 and tier 2 cities around India to assess how AI is changing dating, emotional connection, and infidelity in the modern Indian relationship. What was revealed is the huge gap between behaviours and beliefs. Overall, the results demonstrate how quickly AI has become viewed as an intimate partner. Approximately 63 per cent of survey respondents stated that they had used conversational AI as a coach for enhancing their seduction methods, improving their dating profile, analysing what they have shared with people they are interested in, and gathering information to conduct a successful first date. Outside of flirting, AI has now reached into the most personal parts of people's lives because approximately 60 per cent of those surveyed used it to provide sexual counselling and/or therapy-related advice. Additionally, approximately 64 per cent used AI to provide assistance for dealing with personal relationship challenges with their partner or spouse. The change is not limited to simply asking for advice. Rather, for many people in India, AI has replaced their spouse as their sexual partner. The study indicated that about 54 per cent of those surveyed have set up a virtual AI partner with whom to have sexual interactions, while 58 per cent report having created a virtual partner for genuine emotional and romantic interactions, such as exchanging kisses and cuddles. In addition, 52 per cent of those surveyed have created erotic materials using AI, and 49 per cent have created deepfakes using celebrities or known individuals; furthermore, no major gender differences were discovered in any of these cases. One of the most shocking discoveries is that the feeling of being alone drives a large majority of individuals to adopt artificial intelligence. Of those who answered the question about their romantic life, 92 per cent are content, and 89 per cent are sexually satisfied, however, 57 per cent report feelings of "loneliness", which is a significant indicator that many people are seeking AI as a form of emotional companionship. In addition, the use of AI for both emotional and sexual interaction has also resulted in addiction; in fact, 46 per cent of respondents indicated they have been affected at a similar level to the addictive nature of pornography. At the same time, social stigma still exists regarding AI and sexual exchanges. More than 60 per cent of individuals in India consider sexual exchanges with an AI to be cheating on their partner, and almost 70 per cent report that they would be shocked to find out that their partner was engaging in erotic interaction with AI. Additionally, almost 70 per cent of individuals do not feel comfortable sharing their AI chat history with their partner, and both genders show this uncomfortable feeling, with women exhibiting a larger discomfort than men. This data indicates a growing disparity between private experimentation with AI for sexual purposes, and the morality of public attitudes. In India, divorce rates are among the lowest globally, as arranged marriages make up the largest number of marriages; and although there appears to be a strong sense of marital stability, technology is redefining how couples interact. An AI is no longer simply an assistant to an individual, but an emotional entity within a couple's interactions. Sybil Shiddell, who is the country manager for Gleeden India, commented, “We see an emotional change occurring as AI becomes not just a functional tool but also a place where people can seek validation, make fantasy, or find comfort. Many people are exploring this new world in secret; feeling guilty and curious at the same time, and yet many of these people feel their partner has been unfaithful for doing the same thing. This is not really a disruptive force because of technology but instead because of emotional responses to AI. The future of partnership and relationships will be determined by the way people establish boundaries, are honest with each other, and build intimacy in a time when AI will play an important role. As the Gleeden–IPSOS study indicates, it is not if AI will change our relationships, but in what way, how much will be affected, and how will these changes affect our emotional connections?”
02 March,2026 02:28 PM IST | Mumbai | mid-day online correspondentWhile Valentine's Day may usually focus on large romantic gestures, many of today's Indians define love differently; with an emphasis on being safe emotionally, having a steady and reliable partner, and experiencing companionship. In a Rebounce study of 5,748 divorced, separated and widowed individuals aged 27 – 45 across urban and metro India, 49 per cent Indians said their priority when dating after a divorce is having the constant presence of emotional support and security, rather than over the top displays of affection. Divorced Singles Choose Stability Over Intensity According to Ravi Mittal, who is the founder and CEO of the application, "Our users have been through a great deal of loss and have learned painful lessons from them. Their understanding of love has developed over several life experiences, so they are not easily impressed by romantic gestures. Rather, they are more attracted to things like consistency, emotional reliability, and the intent behind the actions. That makes sense because large romantic gestures typically diminish over time; the other behaviours last your lifetime." Almost 90 per cent of the respondents reported that the emotional void left by the sudden outpouring of affection is not worth the trouble of being separated; while 39 per cent would prefer consistent communication, predictable behaviour, and emotional support to receive a significant gift for V-day. Clarity Is the New Romantic Gesture Ambiguity does not appeal to most individuals who have been given the opportunity to re-establish love. 44 per cent of women from 30–40 years of age expressed that clear communication regarding the intended direction of the relationship represents their ideal Valentine’s Day gift. Moreover, some think that smaller ongoing gestures of kindness hold more weight than ostentatious gifts. There is an emotional gap in mid-life This emotional shift does not pertain solely to the divorced single population. The Gleeden - IPSOS survey of over 1500 adults living in the top tier (Tier-1) cities and lower tier (Tier-2) cites of India illustrate the ongoing emotional gap present between Indians over the age of 40. The results of the study indicate that 43 per cent of individuals have admitted to committing some form of infidelity (whether emotional or physical); Tier-2 cities have been shown to have a higher degree of reported infidelity (46 per cent) than Tier-1 cities. Additionally, the study stated that 50 per cent of individuals surveyed stated that emotional infidelity is a more damaging form of betrayal than physical betrayal; therefore it is highly probable that emotional exclusivity in mid-life relationships is of significant value to individuals. Finding home in our hearts As we focus on our careers, children, and day-to-day life, many Indians between the ages of 40 and 60 report less conflict and more emotional dissatisfaction than those who are younger than them. Increasingly, our emotional connection with our partner is seen as the basis for a long-lasting and happy relationship. According to Sybil Shiddell, country manager of Gleeden India "Our research shows that when someone over the age of 40 has an affair, it has nothing to do with wanting to have sex; the person is searching for someone to lend an ear and provide a positive emotional experience. So, when someone says they have cheated on their partner, they are not looking for another person to have sex with, but rather for someone who understands them and makes them feel valued and connected emotionally. Valentine’s Day is a reminder of what is missing from the relationship(s) instead of highlighting why the relationship(s) is/are not working." New meaning of love People of all ages, including divorced singles learning to trust again, and midlife couples looking for companionship, are communicating the same message this Valentine’s Day. This Valentine’s Day was about more than flowers, extravagant proposals, or elaborate celebrations. It is about emotional support and being there for one another in a consistent way rather than only providing your partner with what she/he needs after a huge emotional rollercoaster; having an emotional connection rather than having lots of performance related activities; and providing your partner with emotional clarity instead of emotional confusion.
18 February,2026 04:57 PM IST | Mumbai | mid-day online correspondentDramatic confessions and roses, that's what Valentine's Day was about. But 2026 is different, at least for some. A new study by Indian dating app, QuackQuack, shows a split between how the young and the mature daters are celebrating the day of love. The survey shows Gen-Z choosing Romantic Fasting, while Millennials are approaching the day like a well-planned chess match. The study was conducted among 10,853 Gen-Z and Millennial daters between the ages of 20 and 35 from metros, suburbs, and rural towns. Respondents were chosen from various professional backgrounds, and all of them have completed over 3 months as active online dating app users. The app's founder and CEO, Ravi Mittal, commented, "Gen-Zs are going in total airplane mode this Valentine's Day. Mostly, it is to avoid the pressure of labelling an ongoing connection, or going over-the-top one day and not being able to follow through the rest of the year. Though the young daters are serious about their matches, they are still in the exploratory phase where there's no rush to define a relationship. Millennials, on the other hand, are picking up the pace. They are choosing to make an effort and seal the deal on matches they have been courting for a while. It's not performative. From where we are standing, their effort looks really genuine." Gen-Z's Romantic FastingFor 33 per cent of daters between 20 and 26 years of age, Valentine's Day 2026 has turned into a non-event. These respondents disclosed that they are deliberately avoiding new matches and making plans with existing matches on and around V-day. The romantic pause is a conscious choice made to avoid making promises too soon or rushing into commitment because of the emotional high of the day. The romantic fasting trend among Gen-Z is to say they don't need to soft launch a relationship on February 14 to validate the seriousness of it. 5 in 7 daters also shared that the day is filled with comparison anxiety, which is never a good foundation for any relationship. Nikita (25) from Delhi, said, "I am really taking these days for self-care and slowing down on the interaction; just for these few days. I don't like forced milestones. Just because it's V-Day doesn't mean I have to turn my new match into my boyfriend. I'd rather it happens naturally." Millennials turning into strategic datersMillennials have suddenly gone strategic, with 39 per cent of women and 21 per cent of men from Tier-1 and 2 cities using the day as a compatibility test. They are looking at it as a checkpoint to assess effort, emotional consistency, and if they are on similar wavelengths. Ashwini, a 29-year-old software engineer from Mumbai, said, "My goal this Valentine's Day is to check if our efforts match. Like, is he making plans or leaving it all on me? Is he communicating well? Is he too indifferent about the day? I'm not asking for a diamond ring here. I am checking the pattern."Over 4364 Millennials voted a well-planned coffee date higher than a last-minute reservation at a fancy restaurant. This generation has been through it all, and this year, they are turning pro at reading between the lines. Quiet Romance Era6 in 10 Gen-Z daters who are not outright declining the day are opting for a no-gift and no-date policy. Instead, they are choosing quiet check-ins with relatable memes and emojis that say "I am thinking of you." This quiet romance version is more about emotional protection. 26 year old Anshu commented, "If it's real, it won't need a strong hashtag to take over my heart." Feelings with follow-upsUnlike GenZs, Millennials are not fasting. Instead, they are busy filtering. The survey data shows that almost 43 per cent of daters between 28 and 35 are making Valentine's plans with matches they see as having long-term potential. There's no more drifting; Millennials are now seasoned daters who are seeking direction. While the younger daters are avoiding serious talks on the day, Millennials are comfortable discussing future expectations, exclusivity, and emotional readiness to take the next step.
14 February,2026 01:49 PM IST | Mumbai | mid-day online correspondentValentine’s Day is getting a reality check. For many singles today, love is no longer about grand gestures or picture-perfect romance, but about clarity, emotional honesty, and connections that feel real in everyday life. A new survey by happn, the real-life dating app, highlights a clear shift away from performative romance toward relationships built on shared routines, real conversations, and mutual effort. Interestingly, the way singles see love today closely mirrors the love stories they relate to on screen. Nearly 29 per cent say they want a slow, everyday love like Little Things, while 28 per cent prefer compatibility-led partnerships similar to Piku. Messy-but-growing relationships, like Friends, resonate with 24 per cent, and 19 per cent connect with the quiet realism of The Lunchbox. Together, these preferences signal a growing move toward authenticity over idealised romance. This evolving idea of love is also reshaping what singles find attractive. While 35 per cent of singles prioritise clarity about intentions, generational differences are clear. Gen Z leans toward emotional openness and honest conversations (29%), whereas Millennials prioritise clarity and relationship definition (41 per cent). Consistent effort and emotional safety continue to matter, reinforcing how trust and emotional security are becoming central to modern dating. Reflecting these shifting priorities, pop culture continues to shape how singles understand their own relationship journeys. About 33 per cent identify with balancing independence, ambition, and love like Emily Cooper in Emily in Paris. Emotionally honest, real-talk-first connections such as Dimple and Rishi in Mismatched resonate with 27 per cent, while 23 per cent seek deeper emotional connection beyond surface romance, much like Bridgerton. Meanwhile, some singles (16 per cent) relate to choosing peace after emotional chaos, echoing Tara’s journey in Made in Heaven. And what does romance look like in real life? Increasingly, it’s simple and intentional. Many singles say the ideal Valentine’s Day is a long conversation, a quiet walk, or spending meaningful time together, reflecting a move away from grand display toward presence and emotional connection. Karima Ben Abdelmalek, who is the CEO and President, happn, said, "Romance isn’t disappearing, it’s becoming more real. Our survey clearly highlights that singles today are seeking connections that feel emotionally honest, safe, and natural. They are moving away from performative dating and toward relationships built on clarity, trust, and shared everyday moments. At happn, we’ve always believed dating should reflect real life, helping people connect through genuine encounters that can grow naturally, at their own pace." Together, these insights reflect a broader cultural shift: modern dating is becoming quieter, clearer, and more intentional. Singles are choosing emotional safety over spectacle, and everyday connection over performative romance.
13 February,2026 10:31 PM IST | Mumbai | mid-day online correspondentThe concept of love in modern India has changed significantly from the way it was perceived by previous generations; in the past, the longevity and social acceptance of a couple's union determined whether or not they would be viewed as a successful marriage or partnership. Today, in addition to being long-term and socially acceptable, a person's happiness, emotional fulfilment, and mutual development have begun to take precedence over the couple's time spent together. However, behind all the happy-looking pictures found on social media posts and family memos, many couples seem to be together, but in reality, there may not be a genuine connection between them. The results from a survey conducted by Gleeden and IPSOS with over 1500 respondents from Tier 1 and Tier 2 cities indicate that a wide array of needs and expectations must be met for a couple to be able to feel fulfilled in their relationship. The findings indicate a substantial disconnect for most people and that most people don't even realise how strong their connection with each other is until they properly explore their feelings about their relationship. Sybil Shiddell, country manager, Gleeden India, states that "The changing nature of relationships is exhibiting a major shift. People are now focusing more on emotional fulfilment than on commitment and are seeking deep, lasting connections instead of the convenience of the moment. As this survey illustrates, emotional fulfilment has eclipsed commitment as a major element of a successful Indian relationship. Furthermore, as more people understand that love can only grow through consistent communication and mutual respect, they are less likely to stay in unfulfilling and stagnant relationships." Feel it, don’t just say it: The emotional gap Many believe emotional connection is the "invisible glue" that binds all love and other intimate relationships together. Still, many couples, even those that are both committed to each other, now share the same physical space without an emotional relationship — thus creating an environment of lonely silence. This emotional disconnect is most likely to be seen in smaller cities, like Tier-2 in India, where societal values often discourage open emotional expression. Overall, the survey found that 51 per cent of participants reported that they experienced unfulfilled feelings of emotional connection within their relationship, increasing to 55 per cent in Tier-2 cities compared to 46 per cent for Tier-1 cities. Therefore, it appears that the emotional neglect of partners may be a larger contributing factor to relationship problems than conflict between partners. Touch me, but also talk to me: The intimacy debate While it is generally thought that emotional intimacy will lead to physical intimacy for many partners, physical intimacy decreases with time due to routine, stress, and communication breakdowns. In more conservative social settings, such as Tier-2 cities, many partners are embarrassed to discuss the topic of sexual intimacy; therefore, the divide may be increased even more. The survey found that 38 per cent of participants across all Tier-1 and -2 cities felt that sexual intimacy was missing from their relationship, with Tier-1 city respondents reporting 34 per cent missing it, and Tier-2 reporting 41 per cent. Therefore, intimacy is not merely something that is physical; it is directly related to emotional comfort and trust. Same love, no thrill: The boredom factor Long-term relationships typically fall into predictable patterns where romance gives way to routine and passion is replaced by practicality. Although stability in long-term relationships is desired, many individuals, especially those in Tier-1 cities, feel they are losing the excitement and thrill they originally shared in their long-term relationship. The survey concluded that at least 42 per cent of respondents feel that they lack excitement or thrill in their long-term relationship. This shows that emotional monotony in long-term relationships is a universal issue that occurs across all Tier-1 and Tier-2 cities. We live together, but don’t really talk: Communication crisis Communication is a vital component in a strong relationship; however, most people who are in a couple relationship don't communicate on anything other than a logistical basis (scheduling, finances) or based on obligations to their family (child care). Over time, the inability to communicate on a meaningful level creates an emotional gap between the couple; even in the best of relationships. Survey results when broken down show this trend; a high percentage of people about 44 per cent indicated that they wish they had better communication skills to improve their relationship experience. This gap exists in both Tier 1 and Tier 2 cities. While many couples have expressed their dissatisfaction with the amount of communication in their relationship, the survey also demonstrated that many couples are content with the level of communication between them. Approximately a quarter of all respondents (25 per cent) expressed total satisfaction with their relationship, and this percentage has remained consistent in all areas studied. The Gleeden - IPSOS survey offers a snapshot of the changing face of romantic relationships in contemporary India. It indicates that romance is no longer simply about staying together; rather, it is about continuing to grow together. For many Indians, this process has just begun.
30 January,2026 01:26 PM IST | Mumbai | mid-day online correspondentFinding love again is often tougher for those who are divorced, separated or widowed, as they are afraid of getting hurt, or simply losing the person they love. However, there seems to be a change, as more Indians are changing the way they think, and that also includes single parents, according to a new survey. Conducted by Indian matchmaking and matrimony app Rebounce, the survey shows how there is a shift in how Indians are approaching love, remarriage, and second chances. Rebounce's founder and CEO, Ravi Mittal, explained, "Seeking love after divorce or considering remarriage after loss is slowly moving away from being a taboo to a conscious and hopeful next step. The early traction of our app clearly shows that Indians are no longer stuck in the failed marriage narrative. The new generation believes in continuing to live a full and happy life, and giving love a second chance is a huge part of it." Casual swipes are out, high intent is in The user data shows that over 53 per cent of men and 64.6 per cent of women on the app are actively looking for marriage, not merely exploring or seeking casual dates. The data clearly indicates that second chances are pursued with more intent and purpose. The typical age of the app's users is early 30s, and they are noted to be more emotionally mature, seeking long-term stability, and most of them are presently navigating or dealing with the aftermath of a serious life event, such as divorce or loss of a loved one. On average, women seeking second chances are around 35 and men 31, debunking the myth that remarriage is a later-life decision and is only pursued for companionship, not romance. Data from the app also show that 8 out of 10 Indians are specifically looking for love, not just a marriage of convenience or company for old age. Single parents looking for commitment The app’s consumer data provides a telling insight into the mindset of single parents. 55 per cent of single fathers and 68 per cent of single mothers are looking for marriage-led relationships on the app. Compatibility, not stigma The data shows an interesting trend: users are not rigid about their match's marital history, signalling a notable shift toward compatibility-first relationships and remarriages, where emotional alignment, values, and clarity matter more than labels. Even something as simple as travel compatibility is prioritised over the past experience of a match, with the numbers showing over 57 per cent of men considering travel compatibility an important factor, and only less than 9 per cent taking marital history into consideration while looking for the right match. The numbers also prove that users are serious about a future together. More than success, it's a change in mindse.This reflects a positive shift in people's mindset. Divorce is no longer the end. The app shared that users look at divorce or separation as a mere pause before another beginning. When it comes to users seeking long-term relationships, the finding is intriguing. Men with 22.2 per cent are more interested in an exclusive, long-term relationship than women with 16.1 per cent. Men and women are noted to be displaying relationship and partner-seeking patterns that stem from more clarity, lived experience, and courage to restart.
30 January,2026 12:58 PM IST | Mumbai | mid-day online correspondentDating hasn't gotten louder, faster, or messier as many predicted. Instead, it has become smarter, and it is not only men but also the women, who are make sure that they are in control. According to a recent consumer study by Indian dating app QuackQuack, 57 per cent of women actively use new-age techniques and strategies to filter, protect, and attract the most compatible matches. The non-stop swiping with the "the next one might be even better" mentality, or the matching for validation, is slowly coming to an end. The survey reveals that it is being replaced by an intentional and self-protecting dating style, which has altered how profiles are curated, conversations unfold, and connections are formed. The online survey was conducted among 9685 active female daters from metros, suburbs, and rural India. Participants were between the ages of 20 and 35, and belonged to different educational and professional fields, including IT, healthcare, finance, sales and marketing, education, content creation, and entrepreneurship. The app's founder and CEO, Ravi Mittal, commented, "As a dating app, we have several safety checks in place to protect our users, but protecting their feelings or from getting their hearts broken is another thing. This new self-protective dating style among women reflects emotional maturity. Women are not dating to fill a void or meet their checklist. They are dating with the intention of finding peace in love, understanding themselves better, and making room for meaningful connections. Their strategies are more conscious than cautious." Female GazeConnections made on dating apps were always thought to be built on superficial attraction. People with attractive profile pictures get more matches. But that's not the case, and women are here to prove it. 87 in 100 women disclosed that the female gaze does not fall on physical appearance, but rather on how emotionally mature and intelligent the profile appears in one glance. Over-polished or perfectly posed photos, or ultra-strategic bios, don't stand out for women. 48 per cent of female daters said they want relaxed, real, and layered; a candid smile, some silly bio that talks about lived experiences, and hints rather than explains. The female gaze loves a profile that attracts curiosity instead of demanding attention. Soft LaunchingDramatic romance updates and declarations are still there, but more women are slowly moving towards a softer launch: a whisper before the announcement. 36 per cent of women between 25 and 35 years of age explained that they prefer gradually introducing their partner through social media stories and posts, with a blurred photo here, a special mention of "mine" there. Anita (33), a professor from Delhi, shared, "I always felt that slow introduction helped me protect mine and my partner's emotional boundaries, but at the same time, we have the flexibility to share our happiness with the world. With soft launching, you avoid external opinion and even premature labels, and still have the scope to assess compatibility." Profile ShieldingOne of the most interesting shifts in recent years is the technique of Profile Shielding by women. 41 per cent of female daters from metros and smaller cities revealed adding intentional layers to their profiles to avoid emotional burnout. These typically include clear mention of deal breakers, clear intent indicators, minimal disclosure through bios, and more. 4 in 5 women say profile shields have helped them avoid mismatched expectations, unwanted matches, and emotional labour on incompatible connections. 27-year-old Prakriti from Bengaluru said, "This is not a guarded approach. I see it as being emotionally responsible. Certain information about me should only be available to people who are close to my heart; that's how you protect yourself from getting hurt. No amount of dating app safety features or filters can save you from a heartbreak if you are not making a conscious effort."
29 January,2026 04:40 PM IST | Mumbai | mid-day online correspondentDivorce was once considered the end, but today, thanks to the changing societal perspective, for many Indians, it is starting to look like the pause before a new chapter begins. The new beginning comes with a lot of lessons, understanding, clarity, and determination toward a far more honest approach for the "next time around." A recent study by Indian matchmaking and matrimony app Rebounce, revealed that 3 in 5 divorced singles who re-entered the dating scene in 2025 now have new deal-breakers that did not exist during their first marriage. The data shows these are not unrealistic expectations but rather practical survival skills learned the hard way. The user study was conducted among 5834 active daters who are divorced or separated. Participants ranged in age from 27 to 40 and came from Tier 1, 2, and 3 cities. The app's founder and CEO, Ravi Mittal, said, "The study reveals a clear change in mindset about second chances. People are no longer ready to settle or compromise. Second chances have become more about newfound clarity and intentional compatibility. Divorced singles are highly emotionally literate; they know what didn't work, what eventually hurts, and they are making conscious efforts not to repeat the pattern." Emotional availability is now a non-negotiableOne of the top deal breakers to emerge in the survey is an emotionally unavailable partner. Nearly 44 per cent of women and 32 per cent of men from metros and suburbs shared that they have ignored emotional unavailability before, excusing it as a hectic schedule, preoccupied with office works, and even "we have been married too long;" but they realised that being emotionally available is a choice that can be made even at the busiest of hours and in the longest of marriages. Tarini (35) from Mumbai, said, "Silence is not strength and quietly staying with an emotionally unavailable partner is not doing any good to your mental health or the health of your marriage. I understand that now." The study reveals that divorced daters are now paying close attention to how people communicate, what they say, how long they take to say it, and how consistent their actions are with their words. Rajeev, 38 year old pediatrician, commented, "For me, slow replies are completely fine. I understand that we are all grown adults, not teenagers with only love to think of. But detachment and inconsistencies are unacceptable. I don't want to do the emotional heavy lifting all alone once again." Financial transparencyMoney might still be an awkward topic for young daters, but daters focused on second chances are more direct about it, calling it an absolutely necessary conversation. 6 in 10 people between 30 and 40 explained that it is not about how much a match earns but understanding how responsible they are with their earnings. Financial secrecy and irresponsibility have become a deal breaker for many second-time daters. 33 year old Samira from Delhi said, "It doesn't mean divorced singles are money-minded. It's just that we know how debt or other secret financial obligations on a partner can affect your life. Understanding spending habits, and to some extent, having an idea of someone's earnings, is honestly practical, no matter what anyone says. I am working; I don't need a provider. But I need someone who's upfront and not spending beyond his capacity for showing off." "Subtle" disrespectAlmost 31 per cent of female daters above 30 years disclosed facing subtle disrespect in their first marriage, mostly masked as "just a joke" and everyday dismissals. They addressed being talked over often, being cut off mid-conversation, mocking emotions, and brushing off concerns as "you are such an overthinker," and now strictly consider any such behavior as a deal breaker in their renewed attempt to find love. Paromita (38) from Kolkata said, "My threshold for all these has sharply dropped since my divorce. I don't want a man who doesn't think I deserve respect."
15 January,2026 06:35 PM IST | Mumbai | mid-day online correspondentThe definition of infidelity in India has changed due to the rise of technology. Marriage is no longer just about being sexually faithful; it also includes emotional and mental fidelity. As technology (more specifically, dating apps and social media) removes the boundaries between friendship, flirting and desire, individuals are forced to redefine what loyalty means in the modern world. Emotional closeness and mental distraction, which was previously thought of as harmless, are quickly becoming part of what betrayal means to couples today. The Gleeden - IPSOS study of infidelity included 1,510 responses from individuals living in both Tier 1 and Tier 2 cities. The study shows married couples are setting up complicated and strict rules for what they believe constitutes a commitment today. Rather than a simple "yes" or "no" for fidelity in the future there will be multiple layers of expectations. Not just an affair anymore Infidelity last decade was based on sexual infidelity being the most important thing. Today, 53 per cent of respondents said that sexual intimacy outside of marriage with a regular partner is infidelity; 47 per cent said any form of intimate relationship with the opposite sex outside of marriage is infidelity; finally - and surprisingly, given the slightly lower percentage - 40 per cent of respondents said that one night stands are cheating. The same trend continues at the city level. In Guwahati (62 per dent) and Mumbai (60 per cent) the condemning view of adultery continues; Hyderabad (40 per cent) and Bangalore (59 per cent) follow closely behind. Physical exclusivity will continue to be a requirement of Indian marriages moving forward. It’s not just what you do, it’s who you feel What has changed the most in terms of how emotional loyalty is judged today? Currently 40 per cent of Indian adults say that the emotional connection formed with someone else is also a form of infidelity. Among those living in cities that are beginning to grow rapidly, this is the most pronounced. Guwahati has 52 per cent, Patna has 44 per cent and Kolkata has 40 per cent of respondents indicating that developing an emotional bond with someone other than their spouse is considered a gross violation of the relationship of trust. Even in large metropolitan areas like Bengaluru (37 per cent) and Hyderabad (33 per cent), emotional betrayal is almost as harmful as physical betrayal. In 2026 marriage is no longer just about staying faithful through physical means, but rather the couple must also have the same emotional and mental fidelity. Your body is here, but your mind isn’t Nearly 39 per cent of adults in India believe there is also an act of infidelity when you are thinking of someone you personally know while having sexual relations with your spouse. This number increases significantly in cities like Mumbai (34 per cent), Guwahati (46 per cent), Kolkata (30 per cent), and Hyderabad (32 per cent); therefore, it is to be expected that many adults living in urban centres, intimacy between couples must include emotional and mental presence in addition to physical intimacy. Private thoughts, public guilt Publicly display your feelings of guilt by privately thinking about someone you know while masturbating. For example, approximately 31 per cent of Indian adults reported feeling that if a person is thinking of someone they personally know while they are masturbating represents infidelity. This belief is strongest in Ludhiana (40 per cent), Guwahati (37 per cent), and Mumbai (30 per cent), indicating that nowadays, many Indians expect loyalty not only in deeds but also in imagination. 2026 and infidelity within Indian marriages A survey by Gleeden and IPSOS on infidelity in Indian marriages has shown a shift toward deeper emotional and psychological intimacy between married partners. Sybil Shiddell, country manager of the app, says, “Married couples have also become more vulnerable to perceived betrayal. Infidelity, in 2026, is defined as more than just sexual contact with another person; it also includes who you emotionally rely on, who you fantasize about or think of sexually, and where your mind travels when feeling aroused. As such, married couples today must exhibit loyalty to one another not only through physical acts of fidelity, but also through attentiveness, fantasy, and emotional availability in their marriages.”
12 January,2026 11:53 AM IST | Mumbai | mid-day online correspondentADVERTISEMENT
