While attitudes have changed, a significant proportion of people are still concerned by what is shown, with 19 percent of adults, questioned in 2011, offended by something that they had watched in the past 12 months.

The independent regulator and competition authority for the UK communications industries – Ofcom’s annual survey found that 25 percent of adults are unhappy with the amount of sex on the small-screen, down from 36 percent in 2005, the Telegraph reported.