According to American manufacturer Deluxe Comfort website, it is perfect for “singles who desire to feel the touch of a man without actually having to be with one”, and “people whose partner is away on military leave or work absence.”

The 2lb pillow, which is available in the UK online at Wayfair for 35.99 pounds, allows the user to wrap themselves in the nook of an arm and be cuddled to sleep, and would be “a great gift for a friend or relative with a good sense of humour that would love to have a little more cuddling at night.”