Festivals in India have always been about community and celebrations, but now they are also serving as a litmus test for dating compatibility. According to a survey by India's most popular dating app, QuackQuack, 2 in 5 singles use Navratri and Durga Pujo as a measuring tape for cultural alignment. These festivals are not just festive, but also an important checkpoint to assess whether a potential match can vibe with them, as well as their traditions, values, beliefs, and, of course, family expectations.

The survey was conducted among 11,000 people across the country, from Tier 1, 2, and 3 cities. Participants, between 20 and 35, were randomly selected from various educational and professional fields to gain an overall understanding of the significance of these festivals in users' dating choices.