Many Indians are gravitating to AI astrology to know more about their love life and relationships, according to a new study.

It further reveals that among the many different parts of the country, north India has emerged as the largest contributor to AI-led astrology usage in India, accounting for 34.66 per cent of total engagement on the platform iMeUsWe, a technology company that has released the study.
 
The study highlights that while north India leads adoption, participation remains widely distributed across the country. South India contributes 18.14 per cent of usage, followed by eastern India at 17.48 per cent and western India at 15.97 per cent, indicating that AI-led astrology is not confined to a single region but is seeing steady uptake nationwide.

This regional momentum aligns with a broader shift in user behaviour, with nearly 30 per cent of all astrology consultations on the platform now conducted through the AI astrologer chatbot, reflecting growing comfort with AI-powered guidance.
 
User intent continues to reflect traditional patterns. Nearly 70 per cent of AI-led consultations are driven by relationship and marriage-related queries, making emotional clarity the dominant use case, while career and financial concerns account for approximately 20 per cent of interactions. This suggests that while the medium of engagement is evolving, the underlying need for guidance during key life decisions remains consistent.