Almost half of young women aged 18 to 25 would rather have larger breasts than high intelligence and a third would readily swap IQ for bigger boobs, a new study has revealed

Experts have held responsible the youngsters' growing obsession with celebrity culture and the burgeoning market for plastic surgery. The study, which has shocked women's groups, also found that a quarter of those surveyed felt bigger breasts would make them feel 'happier'.

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And nearly 60 per cent of the respondents believed that men would be 'more interested' in them romantically if they had bigger breasts. It comes in the midst of widespread concern about the pressures put on modern-day women through advertising and magazines. "Women face now unprecedented pressures to focus on their body," the Daily Mail quoted Kat Banyard from women's group UK Feminista as saying.