The Canadian company behind the We-Vibe, a newfangled sex toy for couples, has revealed that it's currently negotiating with a major U.S. drugstore chain to distribute the139-dollar device, the Huffington Post reported.

Danny Osadca, CEO of Standard Innovation, the Ottawa-based company that makes the We-Vibe said he doesn’t see why the sex toy wouldn’t be looked at in the same wholesome category as other upscale drugstore consumer electronics.