New survey finds 72 per cent of Indians discover offbeat destinations through reels
Updated On: 05 October, 2026 03:51 PM IST | Mumbai | mid-day online correspondent
It also showed that 31 per cent of respondents searched for a destination after discovering their most recent trip idea online, showing how travellers are increasingly moving from inspiration towards active planning

Image for representational purpose only. Photo Courtesy: File pic
Social media is playing a big role in influencing our travel plans as most inspiration today is increasingly digital, and artificial intelligence also becoming an important part of how Indians discover and plan their journeys.
A recent survey by zingbus, based on 2,371 respondents, reveals how short-form content, AI-powered planning and trusted travel information are influencing travel decisions.
Trending Stories
ADVERTISEMENT
ADVERTISEMENT


