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New survey finds 72 per cent of Indians discover offbeat destinations through reels

It also showed that 31 per cent of respondents searched for a destination after discovering their most recent trip idea online, showing how travellers are increasingly moving from inspiration towards active planning

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Image for representational purpose only. Photo Courtesy: File pic

Image for representational purpose only. Photo Courtesy: File pic

Social media is playing a big role in influencing our travel plans as most inspiration today is increasingly digital, and artificial intelligence also becoming an important part of how Indians discover and plan their journeys. 

A recent survey by zingbus, based on 2,371 respondents, reveals how short-form content, AI-powered planning and trusted travel information are influencing travel decisions.

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