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Insights into why spiritual tourism is on the rise and how youngsters are embracing the trend

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Updated on: 24 February,2024 06:30 PM IST  |  Mumbai
Aakanksha Ahire | aakanksha.ahire@mid-day.com

The travel industry is witnessing a rapid rise in religious tourism. This trend is largely driven by Gen Zer's inclination towards visiting spiritual destinations to seek inner peace. We spoke to experts from the industry who dive deep into the trend and recommend top spiritual destinations you must explore

Insights into why spiritual tourism is on the rise and how youngsters are embracing the trend

The construction of the Ram Mandir in Ayodhya has fuelled a surge in religious tourism in India. Photo Courtesy: PTI

Key Highlights

  1. Spiritual tourism offers an opportunity to seek inner tranquillity and self-discovery
  2. Rishikesh, Varanasi, Kedarnath and Ujjain are top religious destinations in India
  3. If you have been planning a spiritual vacation, we share some top recommendations

Religious tourism has been contributing significantly to the travel industry. The industry is witnessing a Year-Over-Year (YOY) growth of 90 -100 per cent in the segment, say two of India’s reputed travel agencies. This travel trend has especially gained popularity among Gen Zers. Although a common notion prevails that they are busy partying, many are seeking calm and peace in life. Vaishnavi Merchant, a 26-year-old Mumbai resident says, “Visiting a spiritual or religious destination gives me a sense of satisfaction. When I visit such destinations, it gives me a positive energy. I feel at peace.”

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