Radhika Mukherji looks to give talent its due through new web portal

My husbandrsquos journey into music involved a lot of hard work says Radhika Mukherji wife to singer Shaan as we sit down for a chat at her Khar residence Dressed casually in a white chikan kurti paired with blue denims Radhika who insists that we drink some lemon juice if not the coffee cuts the figure of a perfect host But apart from managing her home the 38yearold has lately been occupied with Happydemic wwwhappydemiccom a digital platform that helps performing artistes connect with clients interested in their workRadhika Mukherji credits her singer husband Shaan for giving flight to project Happydemic PicNimesh DaveWhile she and entrepreneur Amar Pandit who has over 20 years of experience in IT and financial services are the brains behind this venture Radhika credits her husband and his journey as singer for giving flight to this projectShaan was fortunate to have been discovered early and with his father late music director Manas Mukherjee being part of the industry he inherited a certain kind of respect But while he didnrsquot struggle to get in he worked very hard to stay put recalls RadhikaShe adds that Shaan who has been a host on music talent hunt show Sa Re Ga Ma Pa learned from his own hardships and handheld young artistes ensuring that they found the right platform for their talent Shaan believes in keeping in touch with artistes who he meets at reality shows He has so many chat groups on WhatsApp and he doesnrsquot allow anybody to exit He feels the need to be there for them says Radhika Pawandeep Rajan winner of The Voice India in 2015 also stayed with the family for three months while he was struggling to find a footing in BollywoodItrsquos the lack of a good platform for struggling artistes that pushed Radhika who has more than 15 years of experience conceptualising and organising shows to start HappydemicThe oneofitskind initiative enables artistes to register online Then Radhika and her core team of professionals mdash ranging from talent managers tech experts and researchers mdash will filter and screen before putting them in touch with those seeking their services Events could range from private parties to bigticket shows There are a lot of talented people out there but somehow they are unable to deploy themselves and land good work This platform will help them find an audience she saysRadhika maintains that she doesnrsquot intend to make Happydemic the biggest source of talent Shersquod rather concentrate on quality I have a talent manager who will hear the artistes out and if we have doubts as far as their skills go they will either receive a call or get called for a onetoone chat Itrsquos to make sure that what we are promising to our end customers is also deliveredAt present around 120 artistes have registered with Happydemic Radhika hopes that the number will soar now that the website has gone liveThe platform is not only restricting itself to singers We are covering the length and breadth of this spectrum because music is music says Radhika adding that they will also be extending their service to standup comics motivational speakers and emceesAnd how does she manage to strike a balance between home and work Radhika quickly runs through her schedule for the day and it appears that she barely has any time left for herself Same story every day she says But if you love what you dohellipnothing matters