When and how did the idea of Quarantined Sonnets: Sex, Money and Shakespeare emerge?

I was re-reading Shakespeare's sonnets and rewrote one of them in a contemporary context, just for fun, for a friend. Then, I started rewriting one every day. Initially, the idea was to just do it for myself and share it with a few friends. But I decided to publish it with Kitaab, Singapore, who will donate my royalties and the profits to a charity helping migrant workers in Singapore.