Divya Chowfin with husband Stephen

Growing up in Marora, a farm in the Pauri Garhwal district of Uttarakhand, Divya Chowfin was quite literally raised in the lap of nature. Her father, a passionate farmer and a forest conservationist had been growing herbs and medicinal plants since the 60s. Her mother, Indira, a school teacher, has always enjoyed whipping up jams and sauces using the farm produce. In the summer of 2014, she happened to make an excess quantity of pear and cinnamon jam. So, she sent some to Divya, who was living in Delhi at that time. When her friends couldn't get enough of it, that's when it struck Divya to take it beyond her home farm. She thought of a brand name, designed a logo and created a Facebook page. Her Himalayan Haat was up and running. In August this year, she tied up with Green Sattva, a Girgaon-based retailer of eco-friendly lifestyle products. "I'm glad that my father saw me take some interest in his life's work. It's a big deal for me, because he passed away two months later," says 30-year-old Chowfin.