Sumer Vaswani: The entertainment industry must be recognised as fully legitimate

The current scenario as far as the nightlife in Mumbai is definitely prolific as there are loads of pockets in the city with a variety of outlets in terms of cuisine and experience like microbreweries food courts malls and clubs playing host to international artists events mini fests etcCrowds enjoy a night out at blueFROGThe end customer is now treated to a range of products Food amp Beverages like never before due to so many innovative national and international players If we want to be an international city like New York Singapore Dubai or Hong Kong we need to have laws and regulations that are similar to these cities in terms of the entertainment industrySumer VaswaniMumbai as a city loves not to sleep and the spending power is really huge Safety of people here is extremely high We are starting to get loads of tourists visitors and international residents but we are not able to cater to them In fact many Mumbaikars tend to drive away on long weekends to smaller destinations and this decreases the cityrsquos chance to capitalise on holidaysBetter timings especially on weekends and recognition of established brands that have been in the market for many years doing genuine and clean business will help improve Mumbairsquos image Itrsquos about time that the entertainment industry got recognised as fully legitimate and governmentfriendlySomeone like us blueFROG should definitely be seen as a cultural venue that brings an array of artistes from across the world and has treated city audiences to different musical and visual experiences We are not only a venue where renowned musicians perform but we are also a platform where highquality upcoming talent is showcasedWe have also ventured into other areas of entertainment like comedy nights and theatre acts We must create a forum that can offer exchange of opinions between the establishment ownersmanagement and the respective authorities that are inndashcharge of the entertainment industry Maybe a committee can be created to oversee thisHealthy brain storming sessions can benefit both the government and the business owners Intimate gigs are not financially viable because famous artistes are expensive So they have to have a considerable follower base Besides artistes also enjoy playing to a large audience because it gives way to better energy itrsquos more positive Consequently the fan following of the artiste also increasesMumbai has enough options as far as venues The safety issue has been totally addressed by the Mumbai policeSumer Vaswani Executive ViceChairman amp Managing Director blueFROGClick here formidday 36th anniversary special