Celebrities all over the world keep on popping up with fad diets and one of the latest ones that seemed to have benefitted many, is juice diets. But it's not your sugar-laden watermelon juice made by your local juicewala that's going to help.

Some of the flavours of Jus Divine

Cue in cold-pressed juices produced by an extraction process that does not harm the goodness of the fruits. Plus, the juice is delivered brimming with essential nutrients. One such new enterprise is Jus Divine, founded by 41-year-old Parel resident Vishal Jain, who quit his job with a leading investment banking firm to start his own juicery.