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At this festival, content is king

India Film Project, purportedly Asia's largest content creation festival, returns this weekend for its eighth edition

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Dia Mirza and Neha Dhupia at last year's edition of India Film Project

Dia Mirza and Neha Dhupia at last year's edition of India Film Project

Bas Paanch Minute is a short film that's roughly as long as its title. It's a hilarious takedown of the Indian sense of punctuality, or lack thereof, where a chaiwallah brewing a pot of tea asks his customer to wait for five minutes before being served. This sets off a chain of events where multiple people request each other for "bas paanch minute" to get a job done, with the whole sequence coming full circle when the last person told to wait accidentally knocks that initial chaiwallah's pot down with his bike, a second before he was about to take it off the hob. And the film ends with the tea seller looking at his customer with a pathetically apologetic face, and pleading, "Bas paanch minute aur."

ad guru Prahlad Kakkar delivers a talk at the same edition
Ad guru Prahlad Kakkar delivers a talk at the same edition

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