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Fifty shades of music at this eight-hour concert in Lower Parel
Updated On: 20 March, 2019 08:28 AM IST | Mumbai | Shunashir Sen
A gig series returns bigger and better, with a whopping 50 artistes sharing the stage in a mall

Smokey
It was in March 2018 that we had first written in these pages about Awestrung, a monthly gig series held at a Lower Parel mall. But after that, all information about subsequent editions had dried up. The reason is that the organisers had temporarily shelved the property because they felt that they needed to refresh the format, and come back with something bigger and better. And that's exactly what's happening this weekend when Awestrung returns on an unprecedented scale, with 50 artistes from diverse genres sharing the stage.
This comeback was orchestrated after Artists Aloud — the indie wing of a major music company — approached the folks at High Street Phoenix, the mall where the concert is held, with a proposition. Soumini Sridhara Paul, VP of Artists Aloud, tells us, "When we started speaking [to the mall authorities], we told them that we have a format where, in 2012, we had brought in 50 artistes to perform together on stage. We said, 'Why not replicate that model for Awestrung?' They replied, 'Let's do this.' And that's how we came to be partners."


