Instagram (IG) has evolved from being just a photo-sharing app to a platform that lets you do business. And the past year saw its Indian user base grow by over 66 per cent — from 77.4 million to 129 million. As businesses were compelled to think digital, the platform also launched special tools to help them garner and connect with an audience. But navigating it can be challenging and to help women-led businesses gain a better understanding of what IG has to offer, a series of workshops by Work in Progress, a learning platform for working women, and creative and technology transformation company Schbang, will be held starting today.

Akshay Gurnani