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Launched his entertainment firm, a first for an Indian hip-hop star
Updated On: 01 January, 2020 10:40 AM IST | Mumbai | Shunashir Sen
I know how it [the music industry] works, so the idea was to give upcoming artistes information and assistance from first-hand experience

Divine, hip-hop artiste
The idea to start Gully Gang Entertainment was in my head for a while. Even after I got signed by a label, I was doing everything for myself. So I thought, why not make use of my experience and do something for the city's community as I'm a first-generation hip-hop artiste. I wanted to be responsible as a musician and citizen. And this was the best time to start a venture.
The artistes associated with my label, Gully Gang Records, are both, upcoming and established. It's a sort of bridge between the industry and myself. I know how it [the music industry] works, so the idea was to give upcoming artistes information and assistance from first-hand experience. I was a musician but didn't have any entrepreneurship expertise. I was singing hip-hop because I enjoyed it. What I did have was the ability to handle things independently. I have grown up mostly on my own, and that gave me the confidence to take the plunge.
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