South Korea has been reaping the fruits of its soft power diplomacy ever since the seeds of it were first sown when the Seoul Olympics were hosted in 1988. Consider how the country's TV dramas and films have infiltrated screens across the Far East.

Or, look at the global domination of K-pop, with bands like BTS flooring audiences in Europe and the US. Yet, not all cultural imports from there are the outcome of careful political planning. Some artistes simply happen to be from Korea, while embodying western sensibilities as much as Big B embodied the angry young man in the '70s. And one such person is Peggy Gou, a Korean native based in Berlin, who will play a gig this weekend.