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Make yourself heard

We got a music producer to try out a new app that connects recording artistes with clients, and here's what he thought of it

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Sujan Sengupta tries out the app

Sujan Sengupta tries out the app

Here's an easy riddle. What's common between public service announcers at train stations, radio jockeys, and voiceover artistes for television commercials? The answer is that all three industries employ people who are essentially in a faceless profession. The human voice is the only tool they ply their trade with. Their looks matter as little as earphones do when, say, you're reading a newspaper. So there is an ingrained sense of anonymity, but that makes noticeability an issue. How do you go about peddling your craft when you're a voice recording artiste? Or corollarily, as a client, how do you separate the wheat from the chaff and find the right person for the job? Those are the questions that Voyzapp — a new web-based application — seeks to solve by acting as a conduit between the two symbiotic professions.

The methodology is simple enough. As an artiste, all you have to do is create a profile and then upload voice recording samples, mentioning how much you charge and what your usual turnaround time is. These details then get uploaded on the site's database so that when, for example, a documentary filmmaker is looking for a narrator, he can sieve through the different options and pick the person who suits his needs the best. Both parties stand to gain, so in the end, everyone's a winner. But does the webpage function in a seamless manner? Or are there chinks in the armour? That's what we ask 26-year-old music producer Sujan Sengupta to find out after conducting a test drive of the app for us.

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