We have mentioned this before, but it needs repeating because of the massive significance it has in terms of the way we consume music. A source at a global streaming giant had once revealed to us that they are planning to launch a platform where people can only access songs that are a maximum of one-minute long. The reason, of course, is that attention spans have dwindled to such an extent in the digital age that they soon foresee a market for bite-sized music. If that is indeed the case, then the research team of that streaming platform should keep a close eye on how veteran musician Bruce Lee Mani’s first solo album, We’re All We’ve Got, fares on the charts. It has 30 songs that are just over or under a minute in duration, with the total playing time clocking at 37.29 minutes. Mani, in effect, has pre-empted the plans that the streaming giant has.

But he wasn’t aware of their intentions at all. Instead, he embarked on a song-a-day project in May when he was going through a troubled phase in his personal life. “My wife then told me that you’d better do something creative [to deal with your problems] instead of taking it out on us,” the Bengaluru-based artiste laughs, adding, “It wasn’t a simple exercise and I asked myself, ‘What have I got myself into?’ I was running a music academy and trying to be a father to my kids. So, when I started thinking of the magnitude of the work, I decided to make ditties or small songs, which also have more reach on streaming and social-media platforms.”