Make no mistake. This period in human history isn't the 'new normal' as it's being portrayed to be, simply because there is nothing normal about the situation we are in. Most things are in a state of flux. We are all at the mercy of government regulations, with the state itself being rendered into a pawn at the hands of an unseen virus. Its approach to the pandemic is changing constantly. And in turn, different industry players are also updating the way they operate, on a regular basis. That's why this period isn't the 'new normal', because normalcy requires a sense of stability, which we don't have at the moment.

Take the music business. The lockdown pulled the plug on live events. So, artistes moved online en masse, playing virtual concerts from home. But even there, a sense of saturation — and even frustration — has started creeping in. There is simply no way in which you can recreate the electric feel of an actual concert by playing instruments for an invisible audience from your living room. Musicians are thus thinking of alternative avenues to enhance the listening experience for viewers, because let's face it — if home concerts remain the 'new normal', they are essentially doomed.