As we approach the start of a fresh academic year, lakhs of students have already begun mulling over which coaching class will give them an extra edge in entrance exams. But if you have zeroed in on a particular class based on tall claims made on their website or hoardings, beware. With the coaching season set to begin in February-March, the Advertising Standards Council of India (ASCI) has pulled up several tuition centres for making misleading claims in their advertisements.

Cetking was among the coaching institutes that changed their advertisements after getting a notification from ASCI. Pic/Swarali Purohit