The Maharashtra Food and Drug Administration (FDA) is set to initiate adjudication proceedings against Bollywood actors Ajay Devgn, Shah Rukh Khan, and Tiger Shroff over their appearance in an advertisement for Vimal Elaichi (in 2024), with the process expected to begin within a week, FDA Commissioner Tukaram Munde said on Friday. 

The allegation

The FDA has alleged that advertisements for Vimal Elaichi serve as a surrogate (indirect) promotion for Vimal Pan Masala, a banned product in Maharashtra.