In a bid to ensure that citizens welcome the new Mumbai 24 plan, authorities suggested adopting promotional measures such as discounts, food festivals, late-night flea markets, and increased entertainment options such as play areas and sports arenas for adults.

In a meeting held on the matter last week, it was also discussed that if footfalls do increase drastically, thereby increasing revenue, the government may also consider making additional payments to on-duty police personnel, the way it is done during cricket matches. The events of the next few weeks will decide the government's course of action.