Brihanmumbai Municipal Corporation's (BMC) campaign to publicly shame people who defecate in open has evoked objections from all sections of society.

BMC officers of the R-South Ward recently launched the drive in suburban Kandivali (West), which the civic body is contemplating to implement in other designated wards. BMC's nuisance detection squad officers are making people, who defecate in the open, do sit-ups, and circulating the pictures and videos of the punishment, which have gone viral on social networking sites.