The Shiv Sena wants to take some city developers head on. The ruling party in the BMC on Tuesday made a statement against those builders and developers who rename certain areas or roads in order to sell their properties. This is seen as veiled jibe at BJP MLA and builder Mangal Prabhat Lodha, who has followed this practice. Calling such renaming illegal, misleading and insulting, Sena asked the BMC to fine these builders and stop their projects

Mid Day had reported in the past how city builders and developers rename roads and areas to attract buyers. They take advantage of proximity to famous areas like Juhu and rename a neighboring area based on it. Thus, a supposedly middle-class area is advertised as Upper Juhu or Upper Worli in order to give it a plush ring. Same can be said about roads.